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  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
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  "notes": "The slide highlights a significant discrepancy between stated intent (~40%) and actual purchase behavior (3-15%) in the sustainable food category.",
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      "kind": "callout",
      "text": "... but only ~3-15% are acting on their intentions by purchasing sustainable foods",
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      "text": "~40% of SEA consumers say they care about sustainability...",
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      "text": "Question: What are the most important things you consider while purchasing the following products? Base: Indonesia, Philippines, Vietnam, Thailand, Malaysia, and Singapore, n=9,749. Sources: 'Say'- Bain APAC ESG Survey Jan 2022, 'Do'- Euromonitor; data is based on the 'packaged foods' category",
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      "text": "'Say' - % of consumers who consider sustainability a top three criteria when purchasing packaged foods; 'Do' - % market share of packaged foods that is sustainable",
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