{
  "docId": "019dd923-5de0-76bd-a16b-3f278de968a6",
  "docSlug": "120e76b025ca530a",
  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 114,
  "pageCount": 126,
  "prevPage": 113,
  "nextPage": 115,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16b-3f278de968a6/114",
  "deckHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6#slide-114",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df45e770-1104-4ade-b697-3c932199df5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.182,
        "x": 0.409,
        "y": 0.438
      },
      "kind": "title",
      "text": "Thailand",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3761994-314a-4619-9821-065bb33490df",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 126,
      "from": 81,
      "beatId": "019dd95a-07a5-761b-9145-69d6115cb5ab",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Charts course to $1T by 2030, names enablers, then country-level proof points",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 126,
      "from": 81,
      "beatId": "019dd95a-07a6-74c7-9026-8f77d2a8f8ab",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": "mountain-resolution",
      "evidence": "Path to $1T GMV by 2030 with country-by-country evidence",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 125,
      "from": 90,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b314-354eca645798",
      "evidence": "Indonesia/Malaysia/Philippines/Singapore/Thailand/Vietnam each get KPI dashboard + GMV + DFS + deals",
      "position": 12,
      "objective": "Repeat the same five-slide pattern for each of six countries",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 88,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}