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  "documentTitle": "The Future of Food Challenges & opportunities",
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      "text": "Ignace De Nollin, Managing Director of SmartWithFood, believes that we need to shift to prevention. It is proven that healthy lifestyle has an incredible positive effect in the occurrence of welfare diseases. Nutrition, next to movement, sleep & mental, is a crucial aspect for this balanced and healthy lifestyle. Ignace wants to increase the awareness for a healthier food journey through the increase in literacy (empowerment), providing convenient services (simplify) and connect experts & peers with each other. As he puts it on their website, \"A retailer is the first in line to support the customer in his journey to make conscious and healthy food choices. The challenge is to respond to the growing demand of transparency on food information, changing dietary requirements and increased appetite for healthy and trustworthy advice.\"",
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