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  "documentTitle": "The Future of Food Challenges & opportunities",
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      "text": "To inform consumers about healthier alternatives, major Belgian retail players, including Colruyt, Delhaize and Carrefour, adopted the Nutri-Score label on a selection of products. It grades the nutritional aspects of food on a scale from A to E. For example, an A food contains little salt and sugar per 100 g and has a high protein and fibre content. The label enables consumers to judge the nutritional properties of their food purchases to make more conscious choices.",
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      "text": "To inform consumers about healthier alternatives, major Belgian retail players, including Colruyt, Delhaize and Carrefour, adopted the Nutri-Score label on a selection of products.",
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      "text": "The good news? Consumers are increasingly aware of the influence of food on health. In Belgium more than half report a growing interest in this topic (56% nationally, 63% urban). They eat more fruit (51%) and vegetables (57%) than previously, while their consumption of red meat (51%) and alcohol (46%) is declining. They are adjusting their grocery buying behaviour accordingly. Viewing health as an important consideration, they rank it 5.1 (the European average) on a scale of 1 to 7.",
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      "text": "On the journey towards healthier eating, consumer awareness is one of the drivers and the Nutri-Score system is a good first step. But the labelling scheme must be interpretated in the right way. A healthy diet doesn't mean avoiding all foods C and below (which could include salmon and olive oil). It's about getting the proportions right. Education is thus the second most important consumer driver for Future of Food.",
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