{ "docId": "019dd923-5de0-76bd-a16b-1bf7041a2618", "docSlug": "c9a23aa837ea9840", "documentTitle": "The Future of Food Challenges & opportunities", "authorId": "Deloitte", "authorName": "Deloitte", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 23, "pageCount": 55, "prevPage": 22, "nextPage": 24, "slideType": "diagnosis", "function": "diagnose", "density": "overcrowded", "nDataPoints": 9, "notes": null, "elementsJson": [ "paragraph", "callout_box" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16b-1bf7041a2618/23", "deckHref": "/decks/019dd923-5de0-76bd-a16b-1bf7041a2618", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-1bf7041a2618.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-1bf7041a2618#slide-23", "components": [ { "bbox": { "h": 0.729, "w": 0.453, "x": 0.038, "y": 0.135 }, "kind": "callout", "text": "Raising the bar\n\nOnly 12.7% of the Belgian population aged six or more consume the daily recommended five portions (400 grams) of fruit and vegetables, while 20.4% of the population drink sugary beverages on a daily basis. Meat consumption per capita has increased on average by 7% from 2020 to 2021.\n\nFor a Healthy Belgium: Nutritional habits", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "09d56525-0395-417b-a0fe-14d7aba5e08e", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "callout", "text": "Only 12.7% of the Belgian population aged six or more consume the daily recommended five portions (400 grams) of fruit and vegetables, while 20.4% of the population drink sugary beverages on a daily basis.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-0a68-773e-ba4c-006528792b3f", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "fruit and vegetable consumption: 12.7%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-0a68-773e-ba4c-05af80701891", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.135, "w": 0.415, "x": 0.547, "y": 0.135 }, "kind": "paragraph", "text": "Consumers in Belgium have a clear need for information on healthy living. Our survey shows that 79% of respondents actively seek information on this. Yet while 53% would like their grocer to educate them about healthier alternatives, only 17% consider the grocery store as a source for this information.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "23e04b5f-d2cf-40fc-b89d-90d2977e9532", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.135, "w": 0.415, "x": 0.547, "y": 0.335 }, "kind": "paragraph", "text": "Given the nutritional challenges facing the country, these findings reveal an unexpectedly large gap. Grocers take note: you are viewed as the most trustworthy source of healthy living advice by only 4% of Belgian consumers. That’s surprisingly low considering that grocers provide most of our food.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "640b2f83-f6e7-4626-abd2-7ffd524b2ea7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.185, "w": 0.415, "x": 0.547, "y": 0.533 }, "kind": "paragraph", "text": "Consumers also expect regulators to play a stronger role in promoting health and environmental sustainability. For example, an impressive 44% of Belgian shoppers feel that unhealthy food should be taxed higher, compared to just 26% who disagree and 30% who are neutral. Asked about unsustainable food, 36% agree with taxing it higher, 30% disagree and 34% are neutral.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9a06458e-da95-47d4-b2b6-349b7da9a522", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.065, "w": 0.415, "x": 0.547, "y": 0.765 }, "kind": "paragraph", "text": "Consumers perceive competitors, retailers and environmental and animal associations as having important roles too, probably because of their customer-facing nature.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d866ae63-bd49-4d04-b47b-f68cd7743de9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.021, "w": 0.113, "x": 0.038, "y": 0.065 }, "kind": "title", "text": "Conscious choices", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ac680eca-aed6-4d70-a69b-2d01823a9885", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "agent": "Architect", "layer": "slide", "matchId": "51823dba-4b57-479b-a2da-4e7647c3f030", "evidence": "Consumers also expect regulators to play a stronger role in promoting health and environmental sustainability.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [ { "to": 24, "from": 13, "beatId": "581455b7-18fc-403c-b686-6d7351be6994", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The document provides data and insights on consumer behavior and industry trends.", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }