{
  "docId": "019dd923-5de0-76bd-a16b-0130eae484f7",
  "docSlug": "ed25ce1e1909e6a4",
  "documentTitle": "Ukraine Refugee Pulse",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 19,
  "pageCount": 23,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "other",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a word cloud to qualitatively represent survey responses.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16b-0130eae484f7/19",
  "deckHref": "/decks/019dd923-5de0-76bd-a16b-0130eae484f7",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-0130eae484f7.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-0130eae484f7#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The Russian invasion of their country, the need to flee their homes, and concern for loved ones have taken a heavy psychological toll on Ukrainian refugees in Poland.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a69-7442-b3f6-20801f66aff4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.65,
        "x": 0.3,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Word cloud of dream themes: running, away, husband, relatives, ukraine, war, family, etc.",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cf9b276-7436-45f8-a0fd-21626a138e6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.23,
        "x": 0.04,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "The Russian invasion of their country, the need to flee their homes, and concern for loved ones have taken a heavy psychological toll on Ukrainian refugees in Poland. We see this in the Ukraine Refugee Pulse responses, where respondents were invited to complete the sentence - 'At night I dream of....'. An aggregate of the responses is shown in the word cloud.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3de9660-035e-4a62-a41c-bba2834bf6a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "AT NIGHT I DREAM OF...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74de65fc-b8fd-421d-b828-57e5fb6ca0d5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7c15a61b-199c-4d3a-8176-50b5b5207762",
      "evidence": "The Russian invasion of their country, the need to flee their homes, and concern for loved ones have taken a heavy psychological toll on Ukrainian refugees in Poland.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 19,
      "beatId": "f0e2eb4e-9715-4c86-bd5c-8610f620a21a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Resolution",
      "beatSlug": "resolution",
      "evidence": "The testimonials and client example suggest potential solutions or support mechanisms.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 19,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "d76c3907-11ca-4450-991b-71dfafe5a8c7",
      "evidence": "The testimonials provide direct insight into the refugees' experiences and desires.",
      "position": 0,
      "objective": "To understand the refugees' needs and concerns",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    },
    {
      "to": 23,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6f4bf016-18e0-4c34-9780-050de3a28ad0",
      "evidence": "The overall presentation implies the consequences of not addressing the refugees' needs.",
      "position": 1,
      "objective": "To highlight the importance of supporting Ukrainian refugees",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}