{
  "docId": "019dd923-5de0-76bd-a16a-ff351915dbd5",
  "docSlug": "09213c178b2b68a1",
  "documentTitle": "Wealth and asset management 4.0",
  "authorId": "Deloitte",
  "authorName": "ThoughtLab",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 17,
  "pageCount": 68,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "key_messages",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "Uses a 'Myth vs. Reality' structure to challenge assumptions.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-ff351915dbd5/17",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-ff351915dbd5",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-ff351915dbd5.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-ff351915dbd5#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.055,
        "w": 0.12,
        "x": 0.036,
        "y": 0.045
      },
      "kind": "callout",
      "text": "Megatrend 2: Invest with purpose",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae4045ea-4514-44e2-9136-78af79bdc6f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "In fact, baby boomers plan to invest more than millennials in green bonds and ESG funds over the next two years.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0491-71ac-9dab-ba0d8327f9cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.615,
        "y": 0.15
      },
      "kind": "image",
      "text": "Wind turbine",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b111b45-bee5-4300-96ff-a8b5db844dba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.615,
        "y": 0.53
      },
      "kind": "image",
      "text": "Recycle tree",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed6eef8d-7d8e-4e2a-928f-dc9844d5c2e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ESG investment intent: 61%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0491-71ac-9dab-bf55b3d7db30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.56,
        "x": 0.036,
        "y": 0.155
      },
      "kind": "table",
      "text": "Myth 1: Younger generations care more about social and sustainability issues. In fact, baby boomers plan to invest more than millennials in green bonds and ESG funds over the next two years.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d577ff4-92cf-406c-a601-de8575d2b39c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.56,
        "x": 0.036,
        "y": 0.53
      },
      "kind": "table",
      "text": "Myth 2: Wealthy investors care less about ESG goals. Not so. Billionaires plan to invest much more in areas that seek to deliver environmental, social, and governance progress.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "808919b0-c62f-48d9-a5ee-109b73fec4dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.66,
        "x": 0.168,
        "y": 0.055
      },
      "kind": "title",
      "text": "COVID-19 has upended conventional wisdom about ESG",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad331136-578e-4bd6-99fc-04cc78fcfbca",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6ed59434-0b92-4faa-854b-f2ed5a197179",
      "evidence": "Myth 1: Younger generations care more about social and sustainability issues",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "185c0717-f50e-417b-930e-a4d2315f38e7",
      "evidence": "Uses 'Myth' vs 'Reality' (implied) to reframe investor perceptions.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 7,
      "beatId": "1af664c7-8a8b-469b-8767-9187ea0b9b97",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Trends and Shifts",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The document highlights key trends and shifts in the industry, including digital engagement, mobile investing, and the rise of social impact investing.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}