{
  "docId": "019dd923-5de0-76bd-a16a-fbfc71a0ce99",
  "docSlug": "8065013a70af3bc6",
  "documentTitle": "The consumer industry’s journey towards digital maturity",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.775,
  "pageNumber": 28,
  "pageCount": 31,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 40,
  "notes": "Data from MIT Sloan Management Review report on Digital Maturity.",
  "elementsJson": [
    "bar_chart_horizontal",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-fbfc71a0ce99/28",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-fbfc71a0ce99",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-fbfc71a0ce99.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-fbfc71a0ce99#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.38,
        "x": 0.08,
        "y": 0.13
      },
      "kind": "chart",
      "text": "46. Which best describes your organization's primary industry?",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72fe29df-ca09-4272-966c-2018c5058fc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.38,
        "x": 0.08,
        "y": 0.54
      },
      "kind": "chart",
      "text": "48. Which of the following best describes your role?",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78ebe2a7-e96d-4e60-8fe2-594cc3f8bf29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.43,
        "y": 0.13
      },
      "kind": "chart",
      "text": "47. What is your primary functional affiliation?",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef1393b4-2df4-42fa-9ecb-a5babf1f0354",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.43,
        "y": 0.54
      },
      "kind": "chart",
      "text": "49. How are you employed at this organization?",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17a93bdc-1fa3-4afd-977d-9653a3a6f4ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Respondent distribution: 82%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0494-7113-8a9f-f149395ad54d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.38,
        "x": 0.08,
        "y": 0.39
      },
      "kind": "paragraph",
      "text": "An additional 36% of respondents come from 19 other industries, with each at less than 3%:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb1b6efd-274e-4c97-a5cf-7eb0452eef56",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 20,
      "beatId": "67b2fdff-9cfa-4c42-b1ee-e1b3edb1fe26",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The document presents survey results and data tables, providing evidence to support the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 20,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "a485a8f7-cd38-4454-944d-7fff83443a13",
      "evidence": "The document presents survey results, providing insights into the voice of the customer and the impact of digital trends on organizations.",
      "position": 1,
      "objective": "What are the key findings from the survey on digital business trends and organizational impact?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}