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      "text": "1. Jim Guszcza and Jeff Schwartz, Superminds, not substitutes... 2. Deloitte Digital, Elevating customer service... 3. Guszcza and Schwartz, Superminds, not substitutes. 4. Insights from Deloitte client work. 5. Deloitte Digital, Elevating customer service. 6. Sourced from Deloitte interviews... 7. Alex Kelleher, Better together... 8. Deloitte Global Marketing Trends interviews. 9. Ibid.",
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