{
  "docId": "019dd923-5de0-76bd-a16a-f610c00e660e",
  "docSlug": "b1d85e81f9e2b87a",
  "documentTitle": "2022 Global Marketing Trends",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 54,
  "pageCount": 68,
  "prevPage": 53,
  "nextPage": 55,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide contains two distinct sections of text and a dark-themed callout box detailing research methodology.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-f610c00e660e/54",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e#slide-54",
  "components": [
    {
      "bbox": {
        "h": 0.42,
        "w": 0.3,
        "x": 0.67,
        "y": 0.48
      },
      "kind": "callout",
      "text": "About the research: The Global Marketing Trends Executive Survey polled 1,099 C-suite executives... The Global Marketing Trends Consumer Survey polled 11,500 global consumers...",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "346114af-7fe2-4e2e-b1d8-becc01ae5fa9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "While systems and infrastructure play a role in delivering hybrid, it still starts with humans.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a67-75d1-8499-ded572fa768e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "Understand what better looks like through rapid feedback",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "101e1994-1471-4c9f-b98f-76b512a7a5ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.67,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "Humans take the lead",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18c19475-ef21-499f-afb8-e6b164cbf019",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.35,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "Build the infrastructure for a cohesive experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffae128f-2a55-491c-af7e-ff87123029b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "It's thinking about every touch point as chapters in a story. Each chapter should be able to stand on its own and captivate and immerse you ... Each chapter is special, but together, [they] tell a much fuller story. — Emily Culp, former chief marketing officer of Keds",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-0a67-75d1-8499-e08df4225912",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.22,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Elevating the hybrid experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfa36c65-a755-4deb-b835-e7211f8ff9e1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "4d94588c-fa0f-4060-86f0-874fc616f0e2",
      "evidence": "Humans take the lead",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 68,
      "from": 21,
      "beatId": "843d269d-7163-4e7b-8fc7-e9561adc9994",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with calls to action and recommendations.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}