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      "text": "1. Deloitte Digital, A new measure of trust for consumer industries, 2020. 2. Ibid. 3. Sourced from executive interviews conducted between May and August of 2021 as part of the 2022 Global Marketing Trends research. 4. Deloitte Digital, A new measure of trust for consumer industries. 5. Executive interviews conducted as part of the 2022 Global Marketing Trends research.",
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      "text": "Tan Wei Sun | tanwsun@deloitte.com.cn\nTan Wei Sun is a partner with Deloitte Consulting China, where he leads the Advertising, Marketing, and Commerce service offering. He brings his dedication to serve clients along their digital transformation journeys, with a focus on digital strategy, digital marketing, CRM, data, and e-commerce topics.",
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      "text": "Ashley Reichheld | areichheld@deloitte.com\nAshley Reichheld is a principal at Deloitte Digital and the Customer, Brand, and Experience practice leader for the Consumer industry. She has spent 20 years helping her clients reimagine brands and experiences, shaping the moments that matter for customers, workforce, and partners. Reichheld is the author of HX TrustID™ and is deeply passionate about building trust, enabling businesses to create value and stronger connections with people and markets.",
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      "text": "Emily Mossburg | emossburg@deloitte.com\nEmily Mossburg is a Principal with Deloitte & Touche LLP and currently serves as the Deloitte Global Cyber leader. She leads Deloitte's Global Cyber strategy driving the continued evolution and expansion of the practice's global reach, innovative cyber capabilities, and team of more than 20,000 cyber professionals worldwide. In addition, Mossburg has served as a trusted adviser to client leadership including CIOs, CTOs, and CISOs, which included navigating a myriad of enterprise security challenges and program improvements.",
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      "text": "Michelle McGuire Christian | mmcguire@deloitte.com\nMichelle McGuire Christian is a principal and National Market Offering leader of the experience management hybrid asset business of Deloitte Digital, responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. Additionally, she is responsible for the offering of managed services and performance management for Advertising, Marketing, and Commerce performance for chief marketing officers, chief data officers, and chief experience officers.",
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      "text": "ENDNOTES",
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      "text": "ABOUT THE AUTHORS",
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