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  "documentTitle": "2022 Global Marketing Trends",
  "authorId": "Deloitte",
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  "notes": "The slide uses a linear process diagram to outline four key considerations for data privacy and customer trust.",
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      "text": "About the research\nThe Global Marketing Trends Executive Survey polled 1,099 C-suite executives... The Global Marketing Trends Consumer Survey polled 11,500 global consumers...",
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      "text": "The Global Marketing Trends Executive Survey polled 1,099 C-suite executives from global companies located in the United States, France, Japan, the United Kingdom, and the Netherlands in April 2021.",
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      "text": "1. Start with the relationship\n2. Empower the customer\n3. Involve privacy and security teams from day one\n4. Think \"too long, didn't read\"",
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      "text": "Navigating the consumer privacy landscape is an increasingly difficult endeavor. Yet, we also know that using consumer data transparently and always with their needs in mind can lead to better decisions and more helpful brand relationships overall.",
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      "text": "Source: Deloitte Global Marketing Trends Executive Survey, April 2021.",
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      "text": "FIGURE 2\nDesigning a human-first data experience",
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