{
  "docId": "019dd923-5de0-76bd-a16a-f610c00e660e",
  "docSlug": "b1d85e81f9e2b87a",
  "documentTitle": "2022 Global Marketing Trends",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 45,
  "pageCount": 68,
  "prevPage": 44,
  "nextPage": 46,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The chart uses a gradient background to represent the relationship/tracking axes.",
  "elementsJson": [
    "headline_text",
    "scatter_plot",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-f610c00e660e/45",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e#slide-45",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Established relationships are essential.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a67-75d1-8499-9ceb59a4fcf6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.41,
        "w": 0.63,
        "x": 0.03,
        "y": 0.265
      },
      "kind": "chart",
      "text": "Net helpfulness score scatter plot",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bfe7b49-6358-4e5e-bbf7-41b17fd46c2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "legend",
      "text": "Established relationship; Established relationship with in-depth tracking; In-depth tracking only—no relationship",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21c2ee37-0c8a-4a52-9063-eb32cd6f8ac0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net helpfulness score: 57%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a67-75d1-8499-a312de444626",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.3,
        "x": 0.67,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Across all scenarios, we noted some patterns: Established relationships are essential... Implementing in-depth tracking is a balancing act...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8e2509d-5023-491c-8865-499e6b44f878",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "Customers rate brand interactions as helpful based on the level of tracking and relationship status with the brand",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99e63b7c-ef65-4141-a627-a5440a078b2d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 68,
      "from": 21,
      "beatId": "843d269d-7163-4e7b-8fc7-e9561adc9994",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with calls to action and recommendations.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 48,
      "from": 43,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "2e7e055e-9aec-4969-b459-f198fd2502d2",
      "evidence": "The report emphasizes the need for human-centric data strategies.",
      "position": 1,
      "objective": "How can marketers design a human-first data experience?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}