{
  "docId": "019dd923-5de0-76bd-a16a-f610c00e660e",
  "docSlug": "b1d85e81f9e2b87a",
  "documentTitle": "2022 Global Marketing Trends",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 41,
  "pageCount": 68,
  "prevPage": 40,
  "nextPage": 42,
  "slideType": "team_bio",
  "function": "other",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "headshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-f610c00e660e/41",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e#slide-41",
  "components": [
    {
      "bbox": {
        "h": 0.151,
        "w": 0.084,
        "x": 0.027,
        "y": 0.406
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34388186-c454-4b1d-b4c7-56fa8941d541",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.151,
        "w": 0.084,
        "x": 0.027,
        "y": 0.227
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92b8d5a1-3777-4cf4-8e56-e7bf95718989",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.151,
        "w": 0.518,
        "x": 0.125,
        "y": 0.406
      },
      "kind": "paragraph",
      "text": "Will Grobel | wgrobel@deloitte.co.uk\nWill Grobel is a director at Deloitte Digital, specializing in sales and marketing digital transformation. He works in the Consumer Business industry, helping clients increase customer engagement and sales by optimizing marketing and sales activities and processing the provision of strategies, innovations, and digital solutions. Grobel is a Chartered Marketer and has experience primarily across the consumer packaged goods and retail sectors.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6533bcfe-b9a1-4642-aba5-0b9d9ec6b167",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.022,
        "w": 0.56,
        "x": 0.027,
        "y": 0.756
      },
      "kind": "paragraph",
      "text": "The authors would like to thank Kathleen Peeters (Belgium) for her contributions to the development of this trend.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b7f7f41-3626-46b2-9048-8071b917a34c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.151,
        "w": 0.518,
        "x": 0.125,
        "y": 0.227
      },
      "kind": "paragraph",
      "text": "Jocelyn Lee | jocelee@deloitte.com\nJocelyn Lee leads the Digital Marketing capability at Deloitte Digital. Lee enables marketers to evolve their advertising models, justify their advertising investments, improve ad performance, and deliver tangible business results through data-driven, tech-centric, creative-inspired solutions, especially in the direct-to-consumer space.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c6bf716-5eea-4601-85f3-88ed9eb8cec5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.292,
        "x": 0.027,
        "y": 0.655
      },
      "kind": "title",
      "text": "ACKNOWLEDGMENTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75e1ffd6-3553-45d0-b2b3-eb61b948d998",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.385,
        "x": 0.027,
        "y": 0.118
      },
      "kind": "title",
      "text": "ABOUT THE AUTHORS, CONT.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "847c1f1a-3371-4e6e-825a-5ad5047504ae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 68,
      "from": 21,
      "beatId": "843d269d-7163-4e7b-8fc7-e9561adc9994",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with calls to action and recommendations.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}