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      "text": "1. Peter Sedivy and Michael Barrett, Changing the playbook: Agile marketing for our increasingly digital world—2021 Global Marketing Trends, 2021. 2. Alex Kelleher and Ken Nelson, What the end of third-party cookies means for advertisers, interview with the authors, Deloitte Digital, February 12, 2020. 3. Interviews conducted between May and August of 2021 as part of the 2022 Global Marketing Trends research. 4. Ibid.",
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      "text": "David Cutbill | dcutbill@deloitte.com\nDavid Cutbill is the lead principal of the CMO Risk Services practice at Deloitte & Touche LLP, providing assurance and consulting services across the marketing and advertising ecosystem.",
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      "text": "Alex Kelleher | akelleher@deloitte.com\nAlex Kelleher is a managing director for Deloitte Consulting LLP and the global chief marketing officer for Deloitte Digital. He leads with an always-on creative eye, encouraging out-of-the-box thinking that develops impactful marketing and communications campaigns. Kelleher is also responsible for increasing awareness on Deloitte Digital through internal and external channels to help the business meet its sales goals.",
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      "text": "Michael Brinker | mbrinker@deloitte.com\nMike Brinker is a principal at Deloitte Consulting LLP and the Performance Marketing leader for Deloitte Digital. In his 26 years at Deloitte, he has served over 100 clients, incubated numerous technology practices, was a founding partner, US leader, and global leader for Deloitte Digital, has led major acquisitions, joint ventures, global alliances, and was instrumental in starting Deloitte's consulting practice in India. He has served clients in the retail, hospitality, technology, media, and financial services sectors.",
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      "text": "ENDNOTES",
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      "text": "ABOUT THE AUTHORS",
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