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  "documentTitle": "2022 Global Marketing Trends",
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      "text": "Cultivate unique first-party data through greater consumer value. Marketers who focus on developing first-party data for their brands can create more opportunities to reach those customers by cultivating unique data insights and long-term measurement.",
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      "text": "Creating new data infrastructure. To accommodate your first-party data collection, it's imperative to establish sufficient infrastructure, such as a comprehensive consumer data platform (CDP), that can help connect various data sources throughout the customer journey.",
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      "text": "Determining your reliance on third-party cookies. It's important to develop a clear picture of how you're reaching and messaging customers in the digital sphere and assessing how many of your customer interactions rely upon third-party cookies.",
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      "text": "Going down this path of reimagined data usage can come with its share of evolving challenges. However, whether your brand is just getting started or preparing to deploy first-party data in more sophisticated ways, every organization needs to start somewhere.",
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      "text": "Creating an ecosystem of services in which the richness of the customer experience improves as more complete data profiles are built or allowed by the customer may be an approach to address the issue, says Mack Turner, former research executive at Bank of America.",
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