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  "documentTitle": "2022 Global Marketing Trends",
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      "text": "For instance, 33% of high-growth organizations have established key performance metrics for diversity in talent retention, compared with only 17% of negative-growth organizations.",
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      "text": "DEI measurement adoption: 38%",
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      "text": "Luckily for marketers, they most likely already have a champion in the C-suite. According to the 2021 Fortune/Deloitte CEO Survey, 94% of CEOs indicated that DEI was a personal strategic priority, and 90% agreed that their organization aspired to be a leader on the topic.",
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      "text": "For instance, 33% of high-growth organizations have established key performance metrics for diversity in talent retention, compared with only 17% of negative-growth organizations. And 23% of these high-growth organizations have established ways to measure diversity in their hiring, while only 15% of negative-growth organizations have done so.",
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      "text": "There were similar differences for external endeavors: 27% of high-growth organizations have established equity metrics for community investments (versus 18% for negative-growth organizations); and 38% of high-growth organizations have established similar metrics for their brand messaging campaigns (versus 30% for negative-growth organizations).",
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      "text": "Source: Deloitte Global Marketing Trends Executive Survey, April 2021.",
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