{
  "docId": "019dd923-5de0-76bd-a16a-f610c00e660e",
  "docSlug": "b1d85e81f9e2b87a",
  "documentTitle": "2022 Global Marketing Trends",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 68,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "appendix",
  "function": "appendix",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "numbered_list",
    "headshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-f610c00e660e/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-f610c00e660e#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.05,
        "x": 0.35,
        "y": 0.22
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "305c2f3d-210a-4acc-8aff-1c102cdffc0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.05,
        "x": 0.35,
        "y": 0.48
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "584614f0-1d34-4bdc-8f06-e713f30d41a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.05,
        "x": 0.35,
        "y": 0.66
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7818d05-190a-4ed9-b63f-746211a7b886",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "list",
      "text": "1. Edelman, Edelman Trust Barometer 2021, March 2021. 2. OneTrust, “Home page,” accessed September 3, 2021. 3. Interviews conducted between May and August of 2021 as part of the 2022 Global Marketing Trends research. 4. Ibid. 5. Ibid. 6. Example highlighted by VMware CMO Carol Carpenter during our Global Marketing Trends interview series conducted in August 2021.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fc0cf82-79ce-448c-bb27-c186930a06c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.42,
        "y": 0.66
      },
      "kind": "paragraph",
      "text": "Andrew Sandoz | asandoz@deloitte.co.uk. Andrew Sandoz is a partner and global chief creative officer...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29782360-8d87-4066-847e-312d5c2b763f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.42,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Kwasi Mitchell | kwmitchell@deloitte.com. Kwasi Mitchell serves as Deloitte's chief purpose officer...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b5b1b28-82ae-452f-9f80-9e85fc720775",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.42,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Amy Silverstein | asilverstein@deloitte.com. Amy Silverstein leads the Deloitte Purpose Strategy offering...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "842e5d23-f939-4774-b625-889a0ef9c997",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.115
      },
      "kind": "title",
      "text": "ENDNOTES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01f44fed-4ef6-4c30-8cd0-ec1a2f5798ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.35,
        "y": 0.115
      },
      "kind": "title",
      "text": "ABOUT THE AUTHORS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa47062a-7ff5-46e8-b4cb-2c78470913b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "af3d4b09-540a-4821-9b97-692df05d7115",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides insights and solutions to satisfy the need.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}