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  "notes": "Data from Deloitte Global Marketing Trends Executive Survey, April 2021.",
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      "text": "High-growth brands are 66% more likely to see purpose as a means to guiding employee decision-making, and 41% more likely to have purpose drive the corporate social responsibility investment strategy.",
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      "text": "How are high-growth brands activating purpose more holistically? While high-growth and low-growth brands see purpose as a means to inspire product and service delivery at a similar rate (66% versus 71%, respectively), high-growth brands are 66% more likely to see purpose as a means to guiding employee decision-making, and 41% more likely to have purpose drive the corporate social responsibility investment strategy (figure 1). Further, high-growth brands put a premium on accountability, with 93% indicating that they have established key performance metrics related to their purpose statement (versus 72% of negative-growth organizations). Such metrics include those pertaining to product portfolio measurements (50%); diversity, equity, and inclusion (47%); and the employee review process (44%).",
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