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  "documentTitle": "2022 Global Marketing Trends",
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      "text": "A third of consumers 25 and younger see sustainability as a top criterion for beauty and personal care product purchases. For banking decisions, nearly a quarter emphasize data privacy as a key requirement. Globally, 57% indicated that, in general, they are more loyal to brands that commit to addressing social inequities.",
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      "text": "And there is evidence that brands that commit to purpose are gaining that competitive advantage. When we polled 1,099 global executives, we found that high-growth brands (those with 10% or more annual growth) are translating purpose into action in markedly different ways from their lower-growth peers.",
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