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      "text": "Shoppers are willing to share data for a deal, but many remain unsure their privacy is protected. Promotions, discounts, and other offers are the No. 1 thing people want from retailers in return for sharing their personal information, among 61% of respondents—with offers for preferential treatment like faster customer service (34%) and faster checkout (31%) a distant second and third. The majority (56%) of respondents feel they have little control over their consumer data; 70% say they would be more comfortable if they had viewing/editing rights for data collected on them.",
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