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      "text": "Shoppers are expected to spend $1,496 per household during the holiday season this year, growing at a 5.4% CAGR since 2012. The bulk ($596) will go to spending on experiences and celebrations. Gift purchases account for roughly one-third (34%) of holiday budgets ($511). Remaining $389 for non-gift items. Most (78%) expect to spend the same or more than last year, despite 44% expecting the economy to weaken. The top 20% of spenders account for 60% of total dollars.",
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