{
  "docId": "019dd923-5de0-76bd-a16a-dbd9ab16ab1f",
  "docSlug": "3c34a7c893d2b8f5",
  "documentTitle": "2019 Holiday Survey of Consumers Keeping the good times rolling",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 46,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Includes average spend metrics for online vs in-store channels.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-dbd9ab16ab1f/14",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-dbd9ab16ab1f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-dbd9ab16ab1f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-dbd9ab16ab1f#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.75,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Share of spend: Online vs. in store",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f76a565c-cf4d-4b43-8493-46aa9e7f0559",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Question: \"What percentage of your total holiday budget do you expect to spend..?\" ^ Other retail channels (e.g., catalogue or direct mail promotion) not included in the chart (Share of spend = 3% in 2015; 5% in 2016; 7% in 2017; 7% in 2018; and 5% in 2019) Sample size (N) = 4,280",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a500774-7975-4182-bb9d-1b803497a878",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.78,
        "y": 0.25
      },
      "kind": "metric",
      "text": "Online $879 (Avg. spend)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52ec66a0-5f4a-4182-b712-53e3684108d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.78,
        "y": 0.6
      },
      "kind": "metric",
      "text": "In store $541 (Avg. spend)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57d3d9e6-ddef-47e5-9b6f-be8ddba79e0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of spend: 59%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0491-71ac-9dc7-cbeb40662037",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Share of spend continues to shift toward online channels",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bfe9eb1-e5c4-4d62-a0e0-35a8e6603c8f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}