{
  "docId": "019dd923-5de0-76bd-a16a-dbd9ab16ab1f",
  "docSlug": "3c34a7c893d2b8f5",
  "documentTitle": "2019 Holiday Survey of Consumers Keeping the good times rolling",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 46,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 33,
  "notes": "The chart combines a bar chart for volume and a line chart for spend. The right side is a horizontal bar chart for recipient demographics.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "line_chart",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-dbd9ab16ab1f/10",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-dbd9ab16ab1f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-dbd9ab16ab1f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-dbd9ab16ab1f#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.2,
        "x": 0.75,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Gift recipients",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0f89e5e-0878-4375-b6e7-1b85b14661be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Gift purchasing: Volume and value",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "691c5445-b95a-4e7f-8b34-778d51d0a2ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average spend on gifts: $511",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0491-71ac-9dc7-f96deb45dd51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Sample size (N) = 4,410. ^ “Gifts” includes gift cards/gift certificates. Copyright © 2019 Deloitte Development LLC. All rights reserved.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dee66e43-acb9-4908-8ff1-12431929e753",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Shoppers will spend an average of $511 on gifts and gift cards",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70b84029-792c-494d-a472-ca6457c04e4d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "456e76e8-ce97-4987-bf39-19b845b53ffe",
      "evidence": "The slide features a bar chart and a table with data, which suggests an emphasis on presenting data in a clear and efficient manner, aligning with the data-ink-ratio principle.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}