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  "documentTitle": "Future of Work - What is the Future of Work?",
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      "text": "The need to be present in centralized office locations has dictated the way we live.",
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      "text": "Now, the main attraction becomes the location ecosystem: other businesses, such as shops and cafes, connectivity infrastructure, such as high-speed internet, or environmental factors, such as reduced noise and air pollution, or social cohesion elements, such as living close to family and friends. Rather than working alongside colleagues, people may simply want to be surrounded by like-minded and driven people, notes Martijn Roordink, Founder of Spaces.",
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      "text": "want to be in the office as much as possible,\" noted Brandi Galvin Morandi, CHRO of Equinix. \"In Hong Kong, for example, we have some team members with multiple generations of people living in a tight space, so they can't wait to return to the office to enhance their productivity and overall well-being.\"",
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      "text": "Indeed, some interviewees believe building and sustaining an organizational culture and employer brand is becoming more challenging in a world where the office may no longer act as a melting pot. If employees are dispersed across regions (maybe countries) and only meet at occasion, organizations will need to create a virtual/physical workplace that can support the desired organizational culture.",
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      "text": "Some interviewees stressed that a company's physical buildings are generally a reflection of its corporate culture: the office needs to be a place that solidifies the significance of being a part of something bigger than yourself. \"When you walk through a door with a logo on it, that means something,\" noted Thomas Mulder of VodafoneZiggo, which is based in a futuristic landmark building in Utrecht.",
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      "text": "The need to be present in centralized office locations has dictated the way we live. This requirement has determined people's choice of living space, driven hour-long commutes and the dedication of specific cubicles to individual employees. But now organizations have a much more diverse set of options, from employer-sponsored home offices to distributed co-working locations. The \"push\" model, wherein employees would relocate and adjust their lives around an office location, may give way to a \"pull\" approach, in which the location of employees' homes governs where work is done.",
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      "text": "Indeed, flexible co-working spaces allow remote workers to share an office space with people from other organizations. As more workers capitalize on the benefits of hybrid work models, the purpose of cities will change, maintaining their social and cultural importance, but potentially less attractive as a business destination.",
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      "text": "Monica Santana\nLecturer Strategic Human Resource Management,\nUniversity of Pablo de Olavide",
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      "text": "However, other experts argue that a clear purpose can effectively create a sense of belonging and loyalty across a distributed workforce. Location and loyalty don't always go hand-in-hand - some people are fiercely loyal to sports teams on the other side of the country, for example.",
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      "text": "\"The workplace will always be important. Especially for employees with more tenure, they need the workplace as a grounding place for where the organizational culture comes from. It's about sharing moments and collaborating.\"",
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