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  "documentTitle": "Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics",
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      "text": "Companies fall into the trap of \"doing agile\" instead of \"being agile\" as they are following agile ways of working, such as events and roles, without fully understanding the \"why\" behind business agility and agile values.",
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      "text": "Product-orientation has started across the Nordics, agile ways of working have been adopted, and companies find their own approach to improving business agility across the Nordic. However, a common challenge is realizing the full potential of agility and transitioning from output to outcome focus.",
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      "text": "Lastly, few companies measure the impact that agility and product-orientation have on business outcomes. To reap the full benefits of a transition, companies should define and align transformation OKR's with desired, and measurable business outcomes.",
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      "text": "One evident impediment is traditional governance models and control processes that limits the full potential of the value that agility brings through holacracy. Additionally, companies often implement governance models for both projects and products. An approach that creates uncertainty and ambiguity, counterproductive to faster time to market, which many times is the objective.",
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