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  "notes": "Includes a signature and title of the Deloitte Global Chief Purpose and People Officer.",
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      "text": "What you'll note in the following pages is that these younger generations remain committed to their values and beliefs.",
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      "text": "The fieldwork for the 2020 Millennial Survey began in late November 2019 and concluded a week into the new year. During the final phase of our analysis, the World Health Organization reported on social media that “a cluster of pneumonia cases” had been observed in China’s Hubei province. We had no way of knowing it, but the world was about to change dramatically.",
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      "text": "During the next three months, our Millennial Survey team crunched numbers, developed observations and storylines, and began drafting the report in anticipation of an early May launch. But while this work was transpiring, the escalating global health and economic crises made it evident that much of the insight from the data we already collected was quickly becoming dated. Those insights reflected a different time and different set of circumstances.",
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      "text": "Michele Parmelee\nDeloitte Global Chief Purpose and People Officer",
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      "text": "What you’ll note in the following pages is that these younger generations remain committed to their values and beliefs. If anything, the pandemic has reinforced their desire to help drive positive change in their communities and around the world. And they continue to push for a world in which businesses and governments mirror that same commitment to society, putting people ahead of profits and prioritizing environmental sustainability, diversity and inclusion, and income equality. As we move toward another new normal, we all have an opportunity to reset and reimagine a better normal, a brighter future reshaped with these values in mind.",
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      "text": "There was still relevancy to the information, but it needed to be considered in a completely different context. So we quickly developed and administered a smaller “pulse” survey to approximately half as many people as the initial survey, 13 countries¹ instead of 43 for millennials and 20 for Gen Zs. We repeated many of the questions from the first study so we could gauge the effect of the pandemic on opinions. The remaining questions were new and focused on pandemic-related issues.",
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      "text": "Accordingly, the report that follows reflects the views of millennials and Gen Zs both pre-pandemic and during the crisis. We recognize that this may create challenges in interpreting this year’s report data and have made every effort to present the material as clearly as possible.",
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