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      "text": "Knowing a leader's personal opinions and statements are twice as likely to penalize a business than reward it, CEOs may want to carefully assess the benefits and pitfalls of taking a public stance on political issues.",
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      "text": "Further, a quarter of millennials said they've shied away from companies because of the pay and rewards they provide to senior executives relative to average employees, which shouldn't be surprising given millennials' concern about income inequality and desire for fairness in society.",
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      "text": "Twenty-two percent of global millennials said they have stopped or lessened their relationships with businesses because of positions taken by CEOs on political issues, while 12% were attracted by a CEO's political standpoint. The fact that up to a third of millennial consumers say they've been influenced one way or another by the CEO points to the power of that role. Knowing a leader's personal opinions and statements are twice as likely to penalize a business than reward it, CEOs may want to carefully assess the benefits and pitfalls of taking a public stance on political issues.",
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      "text": "On the other hand, a third of respondents stopped or lessened business relationships because they perceived companies were doing harm to the environment, and a quarter backed off because they lacked confidence in a business's ability to guard their personal information.",
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      "text": "On the positive side, nearly 80% of millennials and more than 70% of Gen Zs said in the pulse survey that once the pandemic eases, they'll make an extra effort to buy products and services from smaller, local businesses to help them stay in business. And about 60% of all respondents said they plan to buy more products and services from large businesses that have taken care of their workforces and positively affected society during the pandemic.",
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      "text": "In the primary survey, 38% of millennials said they have initiated or deepened relationships with businesses whose products and services have a positive impact on the environment. A third have done the same with companies that achieve a balance between doing good and making a profit, and nearly that many have acted favorably toward businesses that have demonstrated the ability to protect their personal data.",
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