{
  "docId": "019dd923-5de0-76bd-a16a-a272ab26aea4",
  "docSlug": "5b91dcb5e7f5b7db",
  "documentTitle": "2023 Gen Z and Millennial Survey",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 37,
  "pageCount": 38,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "appendix_methodology",
  "function": "appendix",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-a272ab26aea4/37",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.78,
        "w": 0.373,
        "x": 0.04,
        "y": 0.09
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d118577e-6bd9-414c-8be5-9e1abbe5f279",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total respondents: 22,856",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0493-74cf-be94-e817b5a5a6eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.485,
        "x": 0.465,
        "y": 0.635
      },
      "kind": "paragraph",
      "text": "The report represents a broad range of respondents, from those with executive positions in large organizations to others who are participating in the gig economy, doing unpaid work or are unemployed. Additionally, the Gen Z group includes students who have completed or are pursuing degrees, those who have completed or plan to complete vocational studies, and others who are in secondary school and may or may not pursue higher education.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a5e00b9-27f6-4119-9e23-ba3a4759cc09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.485,
        "x": 0.465,
        "y": 0.755
      },
      "kind": "paragraph",
      "text": "As defined in the study, Gen Z respondents were born between January 1995 and December 2004, and millennial respondents were born between January 1983 and December 1994.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d4512c7-d684-4470-b73f-7af50e3a409f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.485,
        "x": 0.465,
        "y": 0.432
      },
      "kind": "paragraph",
      "text": "In addition to the survey, in March 2023, qualitative interviews were conducted with 60 Gen Zs and millennials from Brazil, Germany, India, Japan, the UK, and US. The participants shared their personal thoughts on questions related to climate change, work/life balance, workplace harassment, and mental health. Along with the qualitative interviews, the report includes quotes from respondents who provided feedback to open-ended questions in the main survey. All of these quotes are included throughout the report, attributed to them by age, gender and location. To ensure that the initial survey results and report content did not influence their responses, the participants were not given an advance copy of this report to review. Their views are their own and do not necessarily represent Deloitte's views.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "321fdbba-93db-4ded-9dfd-642d5195d62a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.485,
        "x": 0.465,
        "y": 0.272
      },
      "kind": "paragraph",
      "text": "Deloitte's 2023 Gen Z and Millennial Survey reflects the responses of 14,483 Gen Zs and 8,373 millennials (22,856 respondents in total), from 44 countries across North America, Latin America, Western Europe, Eastern Europe, the Middle East, Africa, and Asia-Pacific. This year's sample did not include Ukraine and Russia (which were surveyed in previous years) due to the ongoing war between the two countries. The survey was conducted using an online, self-complete-style interview. Fieldwork was completed between 29 November 2022 and 25 December 2022.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74f37c0f-fb17-491c-9506-04ba9e401530",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.026,
        "w": 0.235,
        "x": 0.465,
        "y": 0.163
      },
      "kind": "title",
      "text": "Research Methodology",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66f7749f-7c79-414e-be89-acd52881f6bd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 21,
      "beatId": "9d387b64-fb4a-4f07-ac3a-a18472f3d991",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with key takeaways and recommendations for business leaders.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}