{ "docId": "019dd923-5de0-76bd-a16a-a272ab26aea4", "docSlug": "5b91dcb5e7f5b7db", "documentTitle": "2023 Gen Z and Millennial Survey", "authorId": "Deloitte", "authorName": "Deloitte", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 31, "pageCount": 38, "prevPage": 30, "nextPage": 32, "slideType": "key_takeaways", "function": "summarize", "density": "overcrowded", "nDataPoints": 10, "notes": "Deloitte Global 2023 Gen Z and Millennial Survey, page 31.", "elementsJson": [ "headline_text", "paragraph", "callout_box", "icon_grid", "photo" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-a272ab26aea4/31", "deckHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4#slide-31", "components": [ { "bbox": { "h": 0.08, "w": 0.45, "x": 0.04, "y": 0.32 }, "kind": "callout", "text": "50% of Gen Zs and 46% of millennials say they and their colleagues are pressuring businesses to take action on climate change, which marks a slight increase from last year.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "443079af-4dd2-47a8-8feb-07f058f5a52c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.21, "w": 0.13, "x": 0.04, "y": 0.58 }, "kind": "image", "text": null, "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d62fe0fb-f21c-4fae-a686-3c3840ebac1d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.4, "x": 0.52, "y": 0.375 }, "kind": "list", "text": "Providing employee subsidies for sustainable choices; Educating/training their employees; Banning / reducing single-use plastic; Renovating office locations; Greening local communities.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "75a948d9-817a-4552-97a4-8a92af4df338", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "employee pressure for climate action: 50%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-0493-74cf-be94-b110cc3e80e7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.32, "x": 0.17, "y": 0.65 }, "kind": "paragraph", "text": "This contrasts with business leaders' perceptions. According to Deloitte's 2023 CxO Sustainability Report 75% of business leaders said their organizations have increased their sustainability investments over the past year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3fdf4a0d-d18d-44a2-aa9f-7585f52817d4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.45, "x": 0.04, "y": 0.46 }, "kind": "paragraph", "text": "It's important that businesses don't decrease their sustainability efforts as economic uncertainty looms. Around half of Gen Zs (53%) and millennials (48%) think their companies have already deprioritized sustainability in recent years due to external factors like COVID-19 and the war in Ukraine.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "573118ac-e24a-4aa7-b69e-237b4a2d3a68", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.45, "x": 0.04, "y": 0.8 }, "kind": "paragraph", "text": "The disconnect may suggest the need for organizations to better communicate their climate strategies with their employees and help them understand how they can get involved. Underscoring this point, when asked in which areas they feel they can drive positive change within their organizations, Gen Zs and millennials put sustainability at the bottom of the list. This signals that there is a need to further empower employees in this area.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "74096f2b-1e8d-455b-8694-fefca75eda4e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.45, "x": 0.04, "y": 0.23 }, "kind": "paragraph", "text": "The majority agree that their employers are working to address climate change (55% of Gen Zs/53% of millennials), although only 20% of Gen Zs and 16% of millennials strongly agree. But they want their employers to keep doing more.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b2fbd679-e3c8-4cd2-8c17-6fd275aec6c2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.45, "x": 0.04, "y": 0.11 }, "kind": "title", "text": "Companies need to bring their employees along in the transition to a low-carbon future", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a02162ff-e15d-4b90-ad59-fb92aa4e455a", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 38, "from": 21, "beatId": "9d387b64-fb4a-4f07-ac3a-a18472f3d991", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The deck concludes with key takeaways and recommendations for business leaders.", "position": 3, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 33, "from": 12, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "8a09544d-4635-4fca-ba22-d46f827359f6", "evidence": "The deck emphasizes the importance of taking action to address the challenges faced by Gen Zs and millennials.", "position": 0, "objective": "Highlight the consequences of not addressing the challenges faced by Gen Zs and millennials.", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 32, "from": 8, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "2ad02437-041b-4ab0-b5b6-4fb232a9075f", "evidence": "The deck includes testimonials and data that reflect the voices of Gen Zs and millennials.", "position": 1, "objective": "Provide insights into the concerns and needs of Gen Zs and millennials.", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }