{
  "docId": "019dd923-5de0-76bd-a16a-a272ab26aea4",
  "docSlug": "5b91dcb5e7f5b7db",
  "documentTitle": "2023 Gen Z and Millennial Survey",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 29,
  "pageCount": 38,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "Deloitte Global 2023 Gen Z and Millennial Survey, slide 6 of section on Climate action.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "bar_chart_grouped",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-a272ab26aea4/29",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.09,
        "w": 0.65,
        "x": 0.32,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Climate concerns also play an important part in career decisions. Over half of Gen Zs (55%) and millennials (54%) say they research a brand's environmental impact and policies before accepting a job from them.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d62b8133-5b13-4e59-b1a9-2875ebc3e34b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.92,
        "x": 0.04,
        "y": 0.41
      },
      "kind": "chart",
      "text": "Actions taken or intended in the future to reduce environmental impact",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "222ad59a-a7d0-4e9b-8108-150480beb1c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.23,
        "x": 0.74,
        "y": 0.118
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "122a2c4a-976a-4e99-be9b-12389797f947",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents: 60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0493-74cf-be94-d263f6e53e63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.65,
        "x": 0.04,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Climate change is a major stressor for Gen Zs and millennials. Six in 10 (60% of Gen Zs/57% of millennials) say they have felt anxious about the environment in the past month.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "582b982b-b263-4c37-884d-e583e6f2e2c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.55,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "Climate change anxiety is impacting decisions from family planning, to diet, fashion, jobs and more",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68b7dc77-10f3-4b3d-aeeb-0f3f99d78838",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 21,
      "beatId": "9d387b64-fb4a-4f07-ac3a-a18472f3d991",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with key takeaways and recommendations for business leaders.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 33,
      "from": 12,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8a09544d-4635-4fca-ba22-d46f827359f6",
      "evidence": "The deck emphasizes the importance of taking action to address the challenges faced by Gen Zs and millennials.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the challenges faced by Gen Zs and millennials.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 32,
      "from": 8,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "2ad02437-041b-4ab0-b5b6-4fb232a9075f",
      "evidence": "The deck includes testimonials and data that reflect the voices of Gen Zs and millennials.",
      "position": 1,
      "objective": "Provide insights into the concerns and needs of Gen Zs and millennials.",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}