{ "docId": "019dd923-5de0-76bd-a16a-a272ab26aea4", "docSlug": "5b91dcb5e7f5b7db", "documentTitle": "2023 Gen Z and Millennial Survey", "authorId": "Deloitte", "authorName": "Deloitte", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 14, "pageCount": 38, "prevPage": 13, "nextPage": 15, "slideType": "testimonial", "function": "illustrate_case", "density": "overcrowded", "nDataPoints": 0, "notes": "Part of the Deloitte Global 2023 Gen Z and Millennial Survey series.", "elementsJson": [ "headline_text", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-a272ab26aea4/14", "deckHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-a272ab26aea4#slide-14", "components": [ { "bbox": { "h": 0.2, "w": 0.28, "x": 0.04, "y": 0.31 }, "kind": "quote", "text": "Although it takes up a large amount of our time, life doesn't necessarily have to be all about work. It's because I have a job that I'm able to enjoy my personal life. And it's because I enjoy my personal life that I'm able to work hard at my job. I reckon it's precisely because I have fulfilment in both of these areas that I'm able to be my true self. - Millennial, Female, Japan", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3b8d27bb-0160-44c9-a426-a755eba29c86", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.36, "y": 0.31 }, "kind": "quote", "text": "I always used to think, work is just work, and it isn't really so important. It was more important to me to accomplish my personal goals. Work was a means to an end. In any case, the more I work, the more I notice that my self-confidence is extremely defined by it. - Millennial, Female, Germany", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a7c8cba3-8a55-44ad-8a47-6fa2776190ab", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.68, "y": 0.62 }, "kind": "quote", "text": "I think the issue with a lot of people is they feel like their purpose is to work. I don't think the purpose of life is to work and work and work. I don't agree with that at all. I don't think my career defines me at all it's just something I have to do. - Gen Z, Male, US", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ab9b11bc-fe51-42d0-9799-551a62a17a96", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.28, "x": 0.68, "y": 0.31 }, "kind": "quote", "text": "My work defines me as I'm the face of my company. My grandparents invented this company and I'm very proud of it. - Millennial, Male, India", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b05be0be-c9df-457d-a1d8-30b67ae3970a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.36, "y": 0.62 }, "kind": "quote", "text": "When I'm not working, I'm thinking much more about work than about a hobby or something else. And it worries me a lot, this is something I've been trying to change for a while now. - Gen Z, Female, Brazil", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e63120eb-f0f5-4775-b2f2-f952ef6c3582", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.04, "y": 0.62 }, "kind": "quote", "text": "I'm going to be really honest, when I was younger, work and career massively defined me as a human being. I felt it was what made me, it's what I told people about who I was as a person. However, in the last few years, I've really realized that work does not define who I am. I don't live to work, I work to live. I'm not my job, I'm not my role. As far as I'm concerned, work is a 9-5 and an extension of my personal life rather than the other way round. - Millennial, Male, UK", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f03ec779-c66d-4c5c-a184-915782e4d4af", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "I don't live to work, I work to live. I'm not my job, I'm not my role. As far as I'm concerned, work is a 9-5 and an extension of my personal life rather than the other way round. - Millennial, Male, UK", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-0493-74cf-be96-e509b5426fae", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.04, "y": 0.13 }, "kind": "title", "text": "Gen Zs and millennials discuss the role of work in their lives...", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5f7f386a-a3bf-409c-9a2b-29454563ff3d", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Emotional Appeal", "slug": "emotional-appeal", "agent": "Storyteller", "layer": "slide", "matchId": "a85904bc-1a00-4c47-826c-c55f2cd34263", "evidence": "Emotional quotes/testimonials highlighting personal values and perspectives on work.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 20, "from": 13, "beatId": "d89ff86d-6540-45fa-a06e-c676df50c54d", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Satisfaction", "beatSlug": "monroes-sequence-satisfaction", "evidence": "The deck provides insights into the importance of work-life balance and flexibility.", "position": 2, "confidence": 0.8, "parentBeatName": "Turn", "parentBeatSlug": "turn" } ], "loops": [ { "to": 33, "from": 12, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "8a09544d-4635-4fca-ba22-d46f827359f6", "evidence": "The deck emphasizes the importance of taking action to address the challenges faced by Gen Zs and millennials.", "position": 0, "objective": "Highlight the consequences of not addressing the challenges faced by Gen Zs and millennials.", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.7, "description": "Quantify what happens if the audience does nothing" }, { "to": 32, "from": 8, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "2ad02437-041b-4ab0-b5b6-4fb232a9075f", "evidence": "The deck includes testimonials and data that reflect the voices of Gen Zs and millennials.", "position": 1, "objective": "Provide insights into the concerns and needs of Gen Zs and millennials.", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }