{
  "docId": "019dd923-5de0-76bd-a16a-9fe66e6607a5",
  "docSlug": "ec22d152d2e3101b",
  "documentTitle": "Vehicle-as-a-Service From vehicle ownership to usage-based subscription models",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 31,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a donut chart to segment the 330bn EUR auto finance market into Leasing, Credit, and Cash.",
  "elementsJson": [
    "paragraph",
    "donut_chart",
    "big_number"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-9fe66e6607a5/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-9fe66e6607a5",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-9fe66e6607a5.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-9fe66e6607a5#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "What consumers ultimately want is a service that makes their lives easier.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a68-773e-ba57-ce79bff54921",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.47,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Donut chart showing 330bn EUR total market split into Leasing (194.7bn), Credit (72.6bn), and Cash (62.7bn).",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee952d94-d569-4019-a0db-6f82cff0e17b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Auto finance market size: 330bn €",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a68-773e-ba57-d0c10a298aa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.42,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Mobility services such as ride-hailing and car-sharing offer an alternative to car ownership, but they also have their downsides... The global COVID-19 pandemic is further accelerating this dynamic.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3636871c-f195-4029-8777-648935777f02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.47,
        "y": 0.71
      },
      "kind": "source-note",
      "text": "Source: Deloitte Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0eae862-20a6-4501-8e57-5261a8fff2bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "01 | The Rise of Subscription Models",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0cd50aa-4801-44b2-a06d-455901b3c3d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.47,
        "y": 0.18
      },
      "kind": "title",
      "text": "Fig. 2 – Auto finance product segmentation in EU5 (in 2019)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6895def-f6b1-4a1d-8143-af84ce136ac9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "c17ce523-6673-44ab-b140-9c186a7247cf",
      "evidence": "The slide contains a donut chart showing market segmentation.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "f6e2ac36-3c13-46b7-964f-93a49613e32b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck highlights the challenges of individual products and the need for a holistic business model.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "be69c3c4-db46-4883-97c4-8e3a9b577bc7",
      "evidence": "The deck analyzes industry trends and market sizing.",
      "position": 0,
      "objective": "Identify market trends and patterns",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}