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  "documentTitle": "Vehicle-as-a-Service From vehicle ownership to usage-based subscription models",
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  "notes": "The donut chart shows the breakdown of auto finance market segments in the EU5 for 2019.",
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      "text": "In recent years, we have seen a steady decline in the importance and appeal of car ownership. Cars have lost their image as status symbols – and not just for millennials. Owning a vehicle comes with responsibilities and long-term commitments that many people are no longer willing to accept. In a dynamic world, where people are constantly on the move and our life circumstances change rapidly, consumers see conventional car financing and leasing contracts as a burden rather than a benefit.",
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      "text": "To date, about 82 percent of all new vehicle sales (on average approx. €330bn) in Europe's five major markets are financed by either a captive or a non-captive financial institution. This figure demonstrates just how vital today's auto finance industry has become for OEM groups and in particular for their vehicles sales targets.",
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