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  "documentTitle": "Vehicle-as-a-Service From vehicle ownership to usage-based subscription models",
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      "text": "Vehicle subscription models are here to stay, promising to transform the vehicle finance market as we know it.",
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      "text": "The automotive trend away from ownership towards usage-based models is gradually picking up speed. While mobility offerings such as car-sharing are clearly the answer for short-term mobility with maximum flexibility, we have seen a gap in the market for mid-term flexible mobility solutions. That gap is now being filled by vehicle subscription models, which are expected to account for more than 10 percent of new vehicle registrations for private and corporate customers by 2025 in Europe's core markets. Digital sales channels have started to break down traditional barriers of entry in the vehicle sales business. And what is emerging is not just a new form of vehicle ownership, but also a new set of market players. Start-ups developing intelligent digital platforms for fleet management or companies heavily backed by venture capital are poised to disrupt the market and capture market share from incumbents (e.g., OEMs, Captives, LeaseCos).",
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      "text": "Some mobility services have been hit hard by the global pandemic, further intensifying the trend towards subscriptions and opening up opportunities for new providers every day. There are already several companies in a favorable position to capture a significant share of this new market. Too late to hesitate - the time to act is now!",
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      "text": "Yet these incumbents are still capable of winning the day, maybe even generating the most profit from current market trends in the end. With their vast experience in related products such as leasing and long-term rental, existing players already have some of the necessary capabilities in place to quickly scale a new subscription business. Shifting from a siloed product view to a holistic subscription offering they can leverage the strategic advantages of subscription to supplement existing leasing, rental, car-sharing and used vehicle sales. For incumbents, that means subscription is not just a new product that can generate profit on its own, but also a key element in the strategy to optimize customer and vehicle lifetime value across products and channels. If, however, they do not succeed in building a competitive digital platform that can effectively manage direct sales as well as customer relationships, they may be relegated to working as asset managers for a new tech-based platform provider.",
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      "text": "08 | Conclusion",
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