{
  "docId": "019dd923-5de0-76bd-a16a-9fe66e6607a5",
  "docSlug": "ec22d152d2e3101b",
  "documentTitle": "Vehicle-as-a-Service From vehicle ownership to usage-based subscription models",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 31,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The diagram illustrates a decision-making process for vehicle lifecycle management to maximize profit.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-9fe66e6607a5/19",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-9fe66e6607a5",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-9fe66e6607a5.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-9fe66e6607a5#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Declining margins have forced OEMs and their captives to re-focus on the 2nd and 3rd vehicle lifecycle to compensate for lost margins from the 1st cycle.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a68-773e-ba59-a66ba5d51816",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.47,
        "y": 0.18
      },
      "kind": "diagram",
      "text": "Fig. 7 - Vehicle lifecycles: sales vs. usage-based deployments (simplified)",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfad9df4-86c1-4ae9-9bac-93013fdbc500",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.04,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Subscription business models can also act as strategic building blocks that allow companies to optimize asset utilization across the entire vehicle lifecycle. In the past, the business model options were quite limited. Car companies either sold a new vehicle directly to the end customer or leased the vehicle and then remarketed it as a used vehicle after the lease agreement expired. Today's customers are demanding more flexibility, which is putting pressure on vehicle ownership and therefore on traditional one-off sales models.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e1c4175-97b5-4051-ba77-38f7fd002a4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.27,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "For these vehicle-as-a-service business models to work, however, decisions about which vehicle should be used for which channel at what point in time will be crucial. Before the start of each vehicle lifecycle, providers will have to make an informed decision about the most profitable (next) cycle for each individual vehicle.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37c2d65f-d7c5-4928-b76e-11dbc7dee9e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.04,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Declining margins have forced OEMs and their captives to re-focus on the 2nd and 3rd vehicle lifecycle to compensate for lost margins from the 1st cycle. As a result, companies will have to keep the vehicles in their fleets much longer than before, looking to re-deploy multiple times to capture profit pools over the total asset lifecycle.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6042a420-7cf7-4589-8624-195f85f1c5d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.27,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "Offering a wider variety of options will make it easier to cater to each customer's individual mobility needs, increasing the likelihood that providers can retain the customer and fully utilize the asset value.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a2543d0-6920-481c-93d1-dfd001243b05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.04,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Offering several mobility products and services helps unleash the true strategic value of subscriptions. As part of an end-to-end mobility product mix, subscriptions generate profits on their own, but not only.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85180b54-910d-494b-9e97-d0a0f7acefad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.27,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Vehicle subscriptions are an important addition to the product portfolio, in that they provide a \"happy medium\" between short-term vehicle deployment (e.g., as part of a car-sharing fleet) and a long-term commitment (e.g., with a lease agreement). This gives providers more leeway for future business models focused on asset management.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98b4a800-c422-4232-8e65-e319b1ab191c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.47,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Source: Deloitte Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3b7443b-f22c-408d-9491-a81a1907d403",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "05 | Optimizing the Customer & Vehicle Lifetime Value",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "999e3a57-e5b0-4add-ab32-90061f9d90c2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "f9928843-3060-4d4c-8ceb-bc0ca8e6f6a6",
      "evidence": "customer_journey",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 10,
      "beatId": "130ba514-326b-4c6a-97e9-a7120fe2e735",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck presents core value propositions, subscription details, and critical capabilities.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}