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  "documentTitle": "Vehicle-as-a-Service From vehicle ownership to usage-based subscription models",
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      "text": "Go-to-market models in the subscription world are quite diverse and sometimes still subject to the individual player's corporate heritage. Existing players from OEMs, dealers and captives to leasing and rental companies often see subscriptions as a supplementary product line enabling them to better utilize their existing vehicle fleets, in most cases with their own existing brands. Pure-play subscription providers such as Cluno are fully dedicated to subscriptions based on a fleet of vehicles under their own brand. Other pure-play providers like fleetpool started offering their own vehicles under their own brand, but then expanded into offering white-label solutions for other providers such as OEMs. Platform providers are typically asset-light. They either provide a platform under their own name where vehicle owners utilize their cars (e.g., Drover) or they allow dealer groups or other vehicle owners to provide subscription products under their name and manage the operational side of the business on the owner's behalf.",
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