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  "documentTitle": "Vehicle-as-a-Service From vehicle ownership to usage-based subscription models",
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      "text": "Superior customer experience and a convenient digital journey are expected by today's mobility customers.",
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      "text": "The same goes for vehicle choice. Being able to choose from different car configurations might appeal to customers, but it will limit your flexibility in terms of redeploying the vehicle for a second subscription and drive up your planning and logistics costs.",
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      "text": "In the end, it comes down to a strategic trade-off between more flexibility for customers and higher costs. If customers are not willing to pay a premium for additional flexibility in your subscription model, it is not very likely to succeed.",
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      "text": "The way you configure these eleven design choices will impact both the market success (revenues) and the degree of internal complexity (costs). Offering a feature like frequent vehicle exchanges might make the subscription product more attractive, but it also means having a significantly higher number of vehicles in your fleet.",
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      "text": "03 | Subscription in Detail: Product Features",
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