{
  "docId": "019dd923-5de0-76bd-a16a-939bfae445b5",
  "docSlug": "b0022ebddd3dad16",
  "documentTitle": "2024 Global Automotive Consumer Study",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 20,
  "pageCount": 26,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 98,
  "notes": "The slide contains a bar chart for interest levels and a heatmap-style table for service characteristics.",
  "elementsJson": [
    "bar_chart_vertical",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-939bfae445b5/20",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-939bfae445b5",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-939bfae445b5.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-939bfae445b5#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "For those consumers surveyed interested in vehicle subscription services, convenience, availability, and a predictable cost structure are the most important characteristics.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a67-75d1-8492-0d182ecdad58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Interest in giving up vehicle ownership in favor of vehicle subscription (% very/somewhat interested) 18- to 34-year-old respondents",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edf43bfe-edf9-4924-b1db-bea49eed4941",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Interest in subscription model: 67%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a67-75d1-8492-12ccc594aae6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "Against the backdrop of uncertain economic conditions causing concern for financial capacity, a significant number of younger consumers surveyed in many markets are at least somewhat interested in giving up vehicle ownership altogether in favor of a subscription model.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72e8de55-9080-4b5a-be11-80df8b0e6f2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.05,
        "y": 0.41
      },
      "kind": "source-note",
      "text": "Q63. To what extent are you interested in giving up vehicle ownership in favor of subscribing to the use of a vehicle going forward? Sample size: n= 278 [China]; 348 [Germany]; 430 [India]; 194 [Japan]; 250 [Republic of Korea]; 2,096 [Southeast Asia]; 272 [US]",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "910b2a51-8f24-4b82-9b54-5863bf140ee6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Q64. What are the most important characteristics of a vehicle subscription? Please select all that apply. Sample size: n= 515 [China]; 289 [Germany]; 606 [India]; 257 [Japan]; 216 [Republic of Korea]; 2,486 [Southeast Asia]; 197 [US]",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9615a4a2-f462-40f1-b991-bb8df5396560",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.9,
        "x": 0.05,
        "y": 0.53
      },
      "kind": "table",
      "text": "Important characteristics of a vehicle subscription",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3249762-ebae-44c5-9af2-fc22c8af3873",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "2024 Global Automotive Consumer Study | Key Findings: Global Focus Countries",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03852da8-cb57-4198-953c-931a4fbb17a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.85,
        "x": 0.05,
        "y": 0.47
      },
      "kind": "title",
      "text": "For those consumers surveyed interested in vehicle subscription services, convenience, availability, and a predictable cost structure are the most important characteristics.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abb2a3b4-8e93-44d9-9cb9-3424fc4e0bdd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 6,
      "beatId": "5d25e592-f571-4bd3-b094-f09e45bf40ec",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides data tables and key findings to support the trends",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "30a05da3-fd4b-428f-a5bc-d373cc77d2cb",
      "evidence": "The deck presents a series of data tables and key findings to support the trends",
      "position": 0,
      "objective": "To present key findings and support them with data",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}