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  "documentTitle": "Global Powers of Luxury Goods 2017 The new luxury consumer",
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  "notes": "Includes a case study on Farfetch and a data table on social media followers.",
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      "text": "Case 2 - Farfetch: Farfetch plans to launch a new technological application, to revolutionise in-store shopping.",
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      "text": "If the goal of luxury fashion brands is to drive sales then digital and off-price strategies are well-balanced, but if the goal is to remain luxury, then it is time to revisit them.",
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