{ "docId": "019dd923-5de0-76bd-a16a-799ef856734b", "docSlug": "048f26423c8a0b1c", "documentTitle": "Global Powers of Luxury Goods 2017 The new luxury consumer", "authorId": "Deloitte", "authorName": "Deloitte", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.414, "pageNumber": 47, "pageCount": 52, "prevPage": 46, "nextPage": 48, "slideType": "appendix_methodology", "function": "appendix", "density": "balanced", "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "bullet_list" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-799ef856734b/47", "deckHref": "/decks/019dd923-5de0-76bd-a16a-799ef856734b", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-799ef856734b.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-799ef856734b#slide-47", "components": [ { "bbox": { "h": 0.65, "w": 0.3, "x": 0.35, "y": 0.23 }, "kind": "paragraph", "text": "To be considered for the Global Powers of Luxury Goods Top 100, a company must first be designated as a luxury goods company according to the definition of luxury categories included in this report. The companies considered for inclusion in the Top 100 rankings range from traditional ultra-luxury, through super premium and aspirational luxury, down to affordable/accessible luxury – a relatively new luxury category of products at prices more affordable for middle class consumers but available at the higher end of retail. They all have strong consumer brands. Factors affecting the positioning of companies on this luxury spectrum include: Price premium. Quality/rarity of raw materials. Quality of craftsmanship. Product exclusivity. Service and personalisation. Quality and exclusivity of points of sale. Each company is assessed to determine if the majority of its sales (a 50 per cent hurdle) are derived from luxury goods products in the four categories of luxury goods: designer clothing (ready-to-wear); handbags and accessories; fine jewellery and watches; and cosmetics and fragrances. Broadly defined, these are products made for and purchased by the ultimate consumer and generally marketed under well-known luxury brands. Companies which report sales for a large luxury segment (e.g. L'Oréal Luxe) are also included. Some companies do not disclose financial information and so cannot be included in the rankings.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "67d95fc8-2ae9-485f-95f0-2724daa251ac", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.65, "w": 0.3, "x": 0.66, "y": 0.23 }, "kind": "paragraph", "text": "Companies whose primary business is the sale of luxury goods products are included among the Top 100 according to their consolidated sales of luxury goods in financial year 2016 (which we define as financial years ending within the 12 months to 30 June 2017). A number of sources are consulted to develop the Top 100 list. The principal sources of financial and other company information are annual reports, SEC filings and information found in company press releases and fact sheets or on company websites. If company-issued information is not available, other sources in the public domain are used, including trade journal estimates, industry analyst reports, various business information databases and press interviews. Each year a small number of privately-owned luxury goods companies cannot be included in the ranking, because there is insufficient data from any source to make a reasonable estimate of their luxury goods sales. In order to provide a common base from which to rank companies, net sales for non-US companies are converted to US dollars. Exchange rates, therefore, have an impact on the results. OANDA.com is the source for the exchange rates. The average daily exchange rate corresponding to each company's financial year is used to convert that company's results to US dollars. Individual companies' FY2016 year-over-year growth rate and FY2014-2016 compound annual growth rate (CAGR), however, are calculated in each company's local currency. Only data linked to those players highlighted in the Top 100 ranking are used in the geographic and product sector analyses. Although they represent a substantial share of the market, they are not all-inclusive.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7960abf0-f465-4d97-a493-b3705a158148", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.3, "x": 0.04, "y": 0.23 }, "kind": "paragraph", "text": "\"Luxury goods\" in this report refers to luxury for personal use, and is the aggregation of designer clothing and footwear (ready-to-wear), luxury bags and accessories (including eyewear), luxury jewellery and watches and premium cosmetics and fragrances. The term excludes the following luxury categories: automobiles; travel and leisure services; boating and yachts; fine art and collectibles; and fine wines and spirits. Retailers who are mainly resellers of other companies' luxury brands are also excluded.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f15b3df9-aae9-4f64-a5d4-256da02ef789", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.04, "y": 0.08 }, "kind": "title", "text": "Study methodology and data sources", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5b9d93de-65ee-4c94-8a27-7407cf6a9288", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 52, "from": 31, "beatId": "f8b0bb56-bfa9-4198-9f26-8c339e7a9352", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The report concludes with key takeaways, methodology, and contacts, providing a call to action", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }