{
  "docId": "019dd923-5de0-76bd-a16a-799ef856734b",
  "docSlug": "048f26423c8a0b1c",
  "documentTitle": "Global Powers of Luxury Goods 2017 The new luxury consumer",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 10,
  "pageCount": 52,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "country_insights",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Part of a 'Global Powers of Luxury Goods 2018' report.",
  "elementsJson": [
    "map",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-799ef856734b/10",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-799ef856734b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-799ef856734b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-799ef856734b#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Global Powers of Luxury Goods 2018",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e86ae92d-0bfe-4708-9c75-d91568a3fc8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.065,
        "x": 0.58,
        "y": 0.082
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d665653-e303-4468-8715-f7b567d2a2cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.065,
        "x": 0.867,
        "y": 0.082
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bd12fe4-b577-4790-93a4-e1cf02c1e09d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.035,
        "x": 0.284,
        "y": 0.069
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6308750-201d-430d-84f6-b425f2969750",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.28,
        "x": 0.66,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "The economic situation in the US is surprisingly positive. Economic growth has been modest but sufficient to bring full employment...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b8c2073-e0f5-48e5-b907-2b91f37c0107",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.02,
        "x": 0.95,
        "y": 0.95
      },
      "kind": "paragraph",
      "text": "10",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "157ded90-9f18-4898-9763-32b6bbded8a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.35,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Russia's economy seems to be on the path to recovery, registering modest but uneven growth, which is far from being robust...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b48a84c-fc96-401e-bd8d-f921c162833f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Uncertainty looms large over the United Kingdom. Economic growth is likely to be restricted as consumers, already battling with rising inflation, cut back on spending...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c873ab93-3877-41cc-bff9-654a60109224",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.04,
        "y": 0.09
      },
      "kind": "title",
      "text": "United Kingdom",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12d33e98-8f0b-456d-8079-6c042dbaf0d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.35,
        "y": 0.09
      },
      "kind": "title",
      "text": "Russia",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a2feef4-9d07-41d1-a388-652e94f91fc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.13,
        "x": 0.66,
        "y": 0.09
      },
      "kind": "title",
      "text": "United States",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee729579-0ab9-4971-88ae-9a3b9f371a31",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "e199a991-11e1-4f2c-a1cf-9d39d75a36cc",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The report highlights key messages and industry trends, emphasizing the need for digital transformation",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "eb0ab7a5-305e-45b9-b7bb-b89f3b0eda8b",
      "evidence": "The report highlights the importance of digital techniques for independent luxury brands",
      "position": 0,
      "objective": "Why digital techniques are crucial for independent luxury brands",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}