{
  "docId": "019dd923-5de0-76bd-a16a-7405c8a9a446",
  "docSlug": "f72e9415894b93c9",
  "documentTitle": "Outdoor Consumer Report 2021 Deloitte &amp; OutDoor by ISPO",
  "authorId": "Deloitte",
  "authorName": "Outdoor Industry Association",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "numbered_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-7405c8a9a446/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Outdoor recreation accounted for $862 billion in gross output (total spending), 4.5 million jobs, and 1.9% of the total GDP.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a69-7442-b3f6-fe9bb2883f1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.43,
        "x": 0.52,
        "y": 0.4
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b5df5a9-4a2b-447f-a135-2094edb1ff17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.53
      },
      "kind": "list",
      "text": "1. Boating and fishing with $27.3 billion in value added (the largest conventional activity in 27 states).\n2. RVing with $21.5 billion in value added (the largest conventional activity in 15 states).\n3. Hunting and shooting sports with $10.8 billion in value added (the largest conventional activity in two states).\n4. Snow sports with $5.2 billion in value added (the largest conventional activity in four states).\n5. Climbing, hiking, and tent camping with $5.1 billion in value added.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22845c44-43d4-4ade-91fa-7852407f2188",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gross output: $862 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a69-7442-b3f7-016745d4d23d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "On November 9 of this year, the Bureau of Economic Analysis (BEA) released the 2022 Outdoor Recreation Economy report that measures the economic impacts of outdoor recreation in the United States in 2021. Outdoor recreation accounted for $862 billion in gross output (total spending), 4.5 million jobs, and 1.9% of the total GDP. Outdoor recreation gross output grew 21.7% in 2021. Outdoor recreation's contribution to the GDP grew 18.9% compared to the overall economy that grew 5.9% in 2021.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05a92504-2a2c-4355-bbb6-343cc449f2cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "In this comprehensive macroeconomic analysis, BEA breaks outdoor recreation into three general categories: conventional activities like hiking and camping; other core activities such as gardening and concerts; and supporting activities like construction, travel, and tourism.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f5b37fd-4400-40a8-9b0d-0095976ee443",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "OUTDOOR RECREATION ECONOMIC IMPACT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32d1e5cd-c148-4fe5-9a21-d6af8929f3bb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "9f5f8527-daa3-4805-9b62-fe7b5ead5d92",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The situation overview and industry trends provide satisfaction.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "738d6a7c-b972-4c96-b556-1a81ea4badb3",
      "evidence": "The document connects economic data to industry trends.",
      "position": 0,
      "objective": "Understand the impact of economics on the outdoor industry",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}