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  "documentTitle": "Outdoor Consumer Report 2021 Deloitte &amp; OutDoor by ISPO",
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  "authorName": "Outdoor Industry Association",
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      "text": "inflation: 8.2%",
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      "text": "Inflation is running hot. In September, energy prices were up more than 18%, food prices were up 11%, and total inflation across all categories was at 8.2%, year over year.",
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      "text": "FALL 2022 OUTDOOR ECONOMICS",
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