{ "docId": "019dd923-5de0-76bd-a16a-7405c8a9a446", "docSlug": "f72e9415894b93c9", "documentTitle": "Outdoor Consumer Report 2021 Deloitte & OutDoor by ISPO", "authorId": "Deloitte", "authorName": "Outdoor Industry Association", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.773, "pageNumber": 3, "pageCount": 14, "prevPage": 2, "nextPage": 4, "slideType": "executive_summary", "function": "summarize", "density": "overcrowded", "nDataPoints": 8, "notes": null, "elementsJson": [ "headline_text", "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-7405c8a9a446/3", "deckHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446#slide-3", "components": [ { "bbox": null, "kind": "callout", "text": "The outdoor economy is strong, with $862 billion in gross economic output, 4.5 million jobs, and 54% of the population participating.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-0a69-7442-b3f6-95af631f0f2b", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Gross economic output: $862 billion", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-0a69-7442-b3f6-98594f940839", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.42, "x": 0.06, "y": 0.71 }, "kind": "paragraph", "text": "Winter is coming, and this season will feature La Niña conditions that typically bring colder and wetter conditions to the northern U.S. and to Canada. Some of the biggest winter seasons - in terms of skier and rider visits - in recent history, including 2007-2008 and 2010-2011, were strong La Niña years.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0695706b-1909-470f-b5f7-735431e45706", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.88, "x": 0.06, "y": 0.26 }, "kind": "paragraph", "text": "The outdoor economy is strong, with $862 billion in gross economic output, 4.5 million jobs, and 54% of the population participating. The outdoor economy produces 1.9% of the total U.S. GDP and puts the outdoor industry on even footing with well-recognized industries including mining and utilities. The economic output of the outdoor industry increased by 21.7% in 2021, and participation increased 2.2% after the initial impacts of the COVID pandemic, which were relatively positive for outdoor activity.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "203f5f49-d5e7-438a-872e-475d658e41c8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.28, "w": 0.42, "x": 0.06, "y": 0.42 }, "kind": "paragraph", "text": "Currently, American consumers are dealing with decades high inflation that is outpacing wage increases. Consider that, despite significant wage gains, the average worker would need a 10% pay increase to maintain the same standard of living in 2023. Disposable income will be scarcer this holiday season, but the mood of shoppers – particularly outdoor shoppers – indicates that they will spend about the same total amount they spent last year; however, they may cross a few names off their lists to save money. Overall, the economy is moving toward a healthier state, with falling inflation that peaked at 9.1% in June and has fallen to a current rate of 7.2%. Sales this holiday season are likely to be flat compared to last year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6875ebc4-2ed4-4637-8bad-10488bead1e8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.42, "x": 0.52, "y": 0.42 }, "kind": "paragraph", "text": "However, weaker La Niña patterns can result in anemic seasons like 2016-2017 and 2017-2018. The upcoming winter season is likely to produce strong La Niña conditions and be a good year for winter outdoor sports, especially for activities that rely on natural snow, including backcountry skiing and riding, snow machine riding, snowshoeing, sledding, and of course, lift-served downhill skiing.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "84292450-21a0-4309-bf46-f5ecaf3b2f2d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.42, "x": 0.52, "y": 0.58 }, "kind": "paragraph", "text": "More than half of the skiers and riders on the mountain are now season passholders. Many downhill resorts are offering learn-to-ski and ride packages that are relatively economical and effective at bringing beginners into the snow sports community. However, soaring walk-up lift ticket prices may be discouraging new participants. The data in the coming years will illustrate whether efforts to bring new participants into the snow sports market are effective. Additionally, the data will show how many new skiers converted to reliable participants who will buy passes and gear to enjoy their new sport.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cd7ebe4e-91fc-4b4d-9058-f35c199b5d97", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.06, "y": 0.04 }, "kind": "title", "text": "EXECUTIVE SUMMARY", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "276623ec-844c-44d8-9466-3403fe28c9be", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Executive summary", "slug": "executive-summary", "agent": null, "layer": "slide", "matchId": "89d7d030-6802-46f8-a8b0-ac584a40ed43", "evidence": "paragraph/paragraph: Currently, American consumers are dealing with decades high inflation that is outpacing wage increases.", "confidence": 0.9 } ], "frameworks": [], "arcBeats": [ { "to": 4, "from": 3, "beatId": "23b8469f-e706-4faf-b1cb-807e739226ba", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The executive summary and data table show a need for analysis.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "loops": [ { "to": 6, "from": 2, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "738d6a7c-b972-4c96-b556-1a81ea4badb3", "evidence": "The document connects economic data to industry trends.", "position": 0, "objective": "Understand the impact of economics on the outdoor industry", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... 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