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  "documentTitle": "Outdoor Consumer Report 2021 Deloitte & OutDoor by ISPO",
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      "text": "The outdoor economy is strong, and participation in outdoor is at historical highs in terms of the number of participants (164 million) and the participation per capita (54%).",
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      "text": "participation: 164 million",
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      "text": "For more information about Outdoor Industry Association membership and Research, please contact:\n\nKELLY DAVIS\nDirector of Research\nOutdoor Industry Association\nkdavis@outdoorindustry.org\n301-785-2490",
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      "text": "When the snow begins to fall in earnest in the next few weeks, season passholders will descend on lift-served mountains, but skiers and riders who plan to purchase walk-up lift tickets may be surprised by the price and availability of day passes. Beginners may seek out more economical learn-to-ski and -ride packages that allow them to try out these new activities more economically. The data indicate that the season pass will increasingly become the norm for the majority of downhill skiers and snowboarders.",
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      "text": "Watch for the Winter State of the Market Report to be released in January 2023.",
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      "text": "Outdoor participants report that they plan to spend this holiay season, and outdoor participants are more likely to shop specialty rather than big box. They plan to do a significant amount of their holiday shopping online, and about a third have already started shopping by early November. Opportunities are ripe to encourage customers to buy gifts that help them share their love for outdoor pursuits.",
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