{ "docId": "019dd923-5de0-76bd-a16a-7405c8a9a446", "docSlug": "f72e9415894b93c9", "documentTitle": "Outdoor Consumer Report 2021 Deloitte & OutDoor by ISPO", "authorId": "Deloitte", "authorName": "Outdoor Industry Association", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.773, "pageNumber": 11, "pageCount": 14, "prevPage": 10, "nextPage": 12, "slideType": "industry_trends", "function": "establish_context", "density": "overcrowded", "nDataPoints": 8, "notes": "Includes a map visualization of the La Niña weather pattern.", "elementsJson": [ "headline_text", "paragraph", "map" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a16a-7405c8a9a446/11", "deckHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446", "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-7405c8a9a446#slide-11", "components": [ { "bbox": { "h": 0.06, "w": 0.9, "x": 0.05, "y": 0.18 }, "kind": "callout", "text": "The 2022-2023 season will feature La Niña conditions that typically bring cooler and wetter weather than average to the northern half of the U.S. and to Canada.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ef877fac-1526-472e-8057-54fd27270adb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.28, "w": 0.43, "x": 0.52, "y": 0.26 }, "kind": "image", "text": "La Niña weather pattern map", "attrs": null, "subkind": "map", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7273df5e-f9e5-4dac-8f33-ac4d51fb0c80", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "skier/rider visits: 60.54 million", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-0a69-7442-b3f7-c77c09be9364", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.45, "x": 0.05, "y": 0.81 }, "kind": "paragraph", "text": "Good snow is especially important to the nearly 5 million cross-country skiers and more than 2 million backcountry skiers and riders who depend on natural snow for a good season.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1595952a-61c8-41c4-80cb-b2d7601e427d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.43, "x": 0.52, "y": 0.55 }, "kind": "paragraph", "text": "Cross-country ski areas are beginning to add snow making to their repertoire, but 90% of cross-country trails are groomed natural snow. The pandemic increased trail visits, according to the Cross Country Ski Areas Association, and cross-country ski areas and gear suppliers are working to keep those participants who gravitated to the trails as a safe activity during the pandemic.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "279b7a65-0608-4397-b1df-851cff9e3cc3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.05, "y": 0.39 }, "kind": "paragraph", "text": "Many of the biggest North America winter seasons recorded have been La Niña seasons, including 2007-2008, which set records for snowfall (44% above average) and 60.5 million skier/rider visits, and 2010-2011, when snowfall was 24% above average, there were 60.54 million skier/rider visits, and the season lasted 124 days.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9fa22850-6cd4-46d1-945b-14cc73c17249", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.05, "y": 0.26 }, "kind": "paragraph", "text": "The La Niña pattern is characterized by colder-than-average temperatures in the surface waters of the equatorial Pacific ocean. Historical data indicate that colder water temperatures tend to bring more snow to the northern U.S. and to Canada.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "adaac6b9-7d22-448c-93a1-e74d7ee4c314", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.45, "x": 0.05, "y": 0.55 }, "kind": "paragraph", "text": "This season, watch for average surface water temperatures that are 1 degree or more cooler than average. Weak La Niña seasons like 2011-2012 when the season ended with just 51 million skier visits after 116 days featured water temperatures that were .6 degrees below average. As of November 8 this year, the average temperature in the surface waters of the equatorial Pacific Ocean is 1.1 degrees below average, and the potential for better-than-average snow is moderate to high, but it doesn't take much to turn a La Niña dream season into a nightmare. As always with the weather, stay tuned.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b4493da2-542d-4498-a149-4d55661d9843", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.43, "x": 0.52, "y": 0.71 }, "kind": "paragraph", "text": "Cross-country skiing is also gaining participation and new participants as an alternative to crowded lift-served downhill resorts. Cross-country tends to be more accessible economically than downhill; many season pass options sell for less than $100.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b8cfbad7-3576-4172-bf41-cc98573597db", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "WEATHER", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "aae8fa42-22d2-401e-8096-dbc04c815d99", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "1e8ad1b2-7225-47e2-a2a2-e045103d6f82", "evidence": "This season, watch for average surface water temperatures that are 1 degree or more cooler than average.", "confidence": 0.7 }, { "name": "Data Story Arc", "slug": "data-story-arc", "agent": "Storyteller", "layer": "slide", "matchId": "72846ed0-54c9-4eda-b6d5-14cf68ac78fd", "evidence": "The La Niña pattern is characterized by colder-than-average temperatures in the surface waters of the equatorial Pacific ocean.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [ { "to": 14, "from": 11, "beatId": "6f5bf6ef-44e9-48d2-87d3-69cbc7629f58", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Action", "beatSlug": "monroes-sequence-action", "evidence": "The conclusion and final slides suggest action.", "position": 4, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 13, "from": 10, "name": "Cost Of Inaction", "slug": "27-cost-of-inaction", "bestFor": "Urgent budget requests, compliance, risk mitigation", "matchId": "97574d4e-fb71-4a17-8395-d7179a373d45", "evidence": "The document implies that inaction has consequences.", "position": 1, "objective": "Highlight the importance of adapting to changes", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "confidence": 0.6, "description": "Quantify what happens if the audience does nothing" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }