{
  "docId": "019dd923-5de0-76bd-a16a-69ea7f6bb8c8",
  "docSlug": "01ba72ba594605ae",
  "documentTitle": "Consumer views on autonomous and electric powertrain technologies Asia Pacific insights from Deloitte’s Global Automotive Consumer Study",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 16,
  "pageCount": 32,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 110,
  "notes": "Contains two distinct data visualizations: a heatmap table for brand choice drivers and a stacked bar chart for manufacturer preference.",
  "elementsJson": [
    "data_table",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-69ea7f6bb8c8/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-69ea7f6bb8c8",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-69ea7f6bb8c8.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-69ea7f6bb8c8#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Depending on the market, what matters most to surveyed consumers thinking about their next vehicle brand is either price, product quality, or performance.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0490-77fe-9d43-7de9977d6191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "chart",
      "text": "Preferred organizations for next vehicle purchase",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7196e12c-863f-424b-a38c-f0439f8b94e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Brand choice drivers",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0490-77fe-9d43-83a6dac1d332",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "Depending on the market, what matters most to surveyed consumers thinking about their next vehicle brand is either price, product quality, or performance.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53b4ffa4-825a-4b5e-8d42-19f5e3d5f6c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Note: Percentages may not add to 100 due to rounding. Q54. From which of the following types of organizations are you most interested in acquiring your next vehicle? Sample size: n = 939 [China]; 1,306 [Germany]; 882 [India]; 637 [Japan]; 906 [Republic of Korea]; 5,028 [Southeast Asia]; 1,314 [UK]; 937 [US]",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "390fe7b4-56de-4401-8f2b-32ae011c246f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.49
      },
      "kind": "source-note",
      "text": "Note: Sum of the percentages exceed 100% as respondents can select multiple options. Q29. What are the most important factors driving the choice of brand for your next vehicle? Please select all that apply. Sample size: n = 939 [China]; 1,306 [Germany]; 882 [India]; 637 [Japan]; 906 [Republic of Korea]; 5,028 [Southeast Asia]; 1,315 [UK]; 937 [US]",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e82f20c2-7e02-48a0-bc38-002f8f92fd81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.9,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "table",
      "text": "Most important factors driving the choice of brand for next vehicle",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c838af6a-4f12-4acb-859a-35d0cfd5f1ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "2025 Global Automotive Consumer Study | Key Findings: Global Focus Markets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd13bbfa-39f6-4648-a282-7019304803ef",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "92d78786-e1c5-4d30-a72b-b3fb8f53552f",
      "evidence": "The slide features a table with data on the most important factors driving the choice of brand for next vehicle.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 6,
      "beatId": "760f65e9-001f-47cd-8e02-6f2ddb8efddd",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides key findings and insights, satisfying the reader's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 6,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "47315443-0568-4fac-aba5-6491cd776c5f",
      "evidence": "The report provides a logical sequence of information, starting with industry trends and then diving into data tables and key findings.",
      "position": 0,
      "objective": "To understand consumer trends and preferences on autonomous and electric powertrain technologies",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}