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  "documentTitle": "Consumer views on autonomous and electric powertrain technologies Asia Pacific insights from Deloitte’s Global Automotive Consumer Study",
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      "text": "More than half of surveyed consumers in China owned the same brand of vehicle prior to their current car, but nearly a third of survey respondents say they are first-time owners, signaling a need to build strong customer relationships to help ensure forward brand loyalty.",
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      "text": "However, three quarters of surveyed consumers in China say they intend to switch to another brand of vehicle the next time they are in-market, signaling the intensity of the competitive landscape in China. Conversely, consumers surveyed in Japan are generally more brand loyal, but the intended defection rate is rising across many global markets on a year-over-year basis.",
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      "text": "*Includes switching to a different brand from the same parent or a different brand from a different sales parent. Q5. What brand is the vehicle you drive most often? Q26. What brand are you considering most for your next vehicle? [Brand switching percentage is based on a calculation involving these two questions.] Sample size: n = 830 [China]; 1,073 [Germany]; 633 [India]; 398 [Japan]; 589 [Republic of Korea]; 3,807 [Southeast Asia]; 959 [UK]; 786 [US]",
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      "text": "Q6. Was your prior vehicle from the same brand? Sample size: n = 852 [China]; 1,114 [Germany]; 646 [India]; 452 [Japan]; 618 [Republic of Korea]; 3,488 [Southeast Asia]; 1,044 [UK]; 821 [US]",
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      "text": "2025 Global Automotive Consumer Study | Key Findings: Global Focus Markets",
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