{
  "docId": "019dd923-5de0-76bd-a16a-5f837ec59048",
  "docSlug": "741c5fe9866e876f",
  "documentTitle": "External Asset Manager (EAM) Conference",
  "authorId": "Deloitte",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 8,
  "pageCount": 26,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "Includes a 2x2 matrix for expected future evolution of asset allocation and a dot plot for distribution by AuM size.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "callout_box",
    "bubble_chart",
    "bar_chart_stacked",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-5f837ec59048/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-5f837ec59048",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-5f837ec59048.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-5f837ec59048#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.028,
        "y": 0.33
      },
      "kind": "callout",
      "text": "'Classic' assets (equities and fixed income) remain in focus for most asset managers, however they expect to diversify their allocations across other asset classes.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36b53961-bee1-445e-83a4-4f014c6010f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "A typical EMEA asset managers' offering covers four different asset classes such as private debt are much more likely to be part of larger managers' offerings.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0493-74cf-bea1-4e47bc4ff913",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.68,
        "y": 0.29
      },
      "kind": "chart",
      "text": "# of asset classes covered (median)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28525efb-f72b-45af-837c-54e9128a133c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.68,
        "y": 0.52
      },
      "kind": "chart",
      "text": "% of AMs distributing the below asset classes in 2021",
      "attrs": null,
      "subkind": "dot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a5ec33e-edcf-4c31-bcc7-2ce307cb5db0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.22,
        "x": 0.18,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Expected future evolution of asset allocation matrix",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a450b21-e5c4-4415-9e62-5741cb3697e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.22,
        "x": 0.18,
        "y": 0.33
      },
      "kind": "framework",
      "text": null,
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df562b55-a9e6-406c-af36-fd8b6e0a1651",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Asset allocation",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0493-74cf-bea1-53564c1841a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.028,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "Fixed income and equities remained the most prevalent asset classes in 2021. However, others are on the rise. As asset managers attempt to diversify their allocations due to recent market volatility, expected investor demand, and improvement of returns, alternative classes are likely to take a more important role in asset allocation.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16008dd2-88a5-480b-bed5-639577358e0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.528,
        "y": 0.59
      },
      "kind": "paragraph",
      "text": "In 2021, the typical asset manager's product range covered four different asset classes. However, the volume of an asset manager's AuM may be linked to their proportion of various asset classes.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db2b6c5b-c33e-4d00-8e4c-fcc90882e839",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.028,
        "y": 0.21
      },
      "kind": "title",
      "text": "FIXED INCOME AND EQUITIES REMAINED THE MOST WIDESPREAD ASSETS IN 2021, BUT OTHER ASSET CLASSES ARE ON THE RISE.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "789eb20c-47e7-4342-9274-23a6f0206805",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.17,
        "x": 0.028,
        "y": 0.15
      },
      "kind": "title",
      "text": "Asset classes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15c88807-37e6-445e-b952-e14a47af190e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d155f5c8-7e9d-42a3-9f1a-e5943108ed4f",
      "evidence": "FIXED INCOME AND EQUITIES REMAINED THE MOST WIDESPREAD ASSETS IN 2021, BUT OTHER ASSET CLASSES ARE ON THE RISE.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "094b3dba-8081-4f0a-874d-e268c73d3f5a",
      "evidence": "2x2 matrix plotting expected future evolution of asset allocation",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "33d8344c-6c88-4418-877d-20d979822450",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck highlights various challenges facing the industry, such as changing investment strategies and increasing importance of ESG.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e23da884-c117-4beb-a32e-b07546eb0dbd",
      "evidence": "The deck uses the golden circle to explain the importance of ESG and digitalization.",
      "position": 0,
      "objective": "Why asset managers must adapt to changing market trends",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}